KITRI Spotlight: Victoria Prew

#KITRIspotlight

Meet our creative, intelligent and simply brilliant friends who inspire KITRI in every single way.

We're so excited to announce our latest partnership with the UK’s leading rental platform, HURR 💚.

Founded in 2017, HURR enables fashion consumers to rent their favourite styles directly from their peers, or from their favourite brands, with thousands of renters and lenders building a smart solution for fashion.

Promoting a slow approach to fashion has been on our founder Haeni and Hurr founder Victoria's agenda, and our latest partnership is a merging of two minds with the same goal!

“This partnership with KITRI is a hugely exciting moment for HURR. Both Haeni and I created brands with sustainability at the forefront, so it’s a super exciting moment to have two female founders with a shared passion to change the way we consume fashion collaborate.”

Victoria Prew, Founder & CEO, HURR

Our exclusive rental edit consists of 15 pieces from the Spring ‘22 collection, including our signature gingham and ditsy prints and statement dresses.

We sat down with Victoria to find out more about what is happening behind the scenes at Hurr, and what she is coveting from the KITRI edit.

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We’re so excited to launch on HURR with our first rental edit! Please tell us a bit about your journey and what inspired you to start HURR…

I co-founded HURR with the ambition to create the world’s leading fashion rental platform. We’ve led the rental revolution at every stage here in the UK and seen tremendous success building out our proprietary peer-to-peer technology, opening the UK’s first fashion rental popup in Selfridges, and powering retail for 90+ exclusive fashion partners. We’ve now proven our product-market fit and have ambitious plans to turn HURR into a ‘fashion rental unicorn’ in the future.

Who is the HURR customer?

The HURR customer is forward-thinking, incredibly savvy and wants to be part of a better future for fashion. Our community wants to discover new designers, rent the latest cult pieces and share their wardrobes within the HURR family.

Startup life is definitely a wild ride! What has been your biggest challenge and greatest success so far?

The biggest challenge has been leading a team through a global pandemic - everything is out of your control yet you're left to navigate through!

Our greatest success has definitely been recently announcing that we'd raised $5.4m in funding backed by Octopus Ventures.

What are your favourite styles from the HURR x KITRI spring edit? Where will you be wearing them over the spring season?

Absolutely the Jolene Joshua Tree Print dress - for me, the collection is everything fashion rental should be. Exciting, fashion-forward, great for day and night and also a way to experiment with new styles and shapes!

What’s up next for HURR?

Right now we can't keep up with growth, it's been crazy! We've doubled the size of the team in the last few weeks and have lots of exciting partnerships that we're about to announce.

Follow Victoria @victoriaprew

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In the post-pandemic world, HURR have seen rental behaviours shift towards everyday items and not just occasionwear. KITRI has consistently been one of the most requested brands from the HURR community due to its iconic prints, colours and wearability, and the wait is over. We're delighted to introduce HURR x KITRI

HURR x KITRI is available to rent from Thursday, 3rd March 2022.


Angie Striped Canvas Jumpsuit	Jolene Joshua Tree Print Shirred Dress	Shania Joshua Tree Print Mini Dress

Ayla Pink Floral Shirt Dress	Gracie Pink Floral Shirred Dress	Persephone Shirred Blue Ditsy Floral Dress

Janelle Lilac Check Seersucker Shirt Dress	Harlow Lilac Check Seersucker Mini Dress	Jolene Green Check Seersucker Dress

Harlow Sienna Floral Mini Dress	Jolene Animal Spot Shirred Dress	Prunella Navy Animal Spot Dress

Cammy Vintage Tiled Floral Top	Romina Wide Leg Trousers