The story behind our coats
Want to know what it takes to create the perfect coat? From cosy classics with a twist, to chic faux leather puffers; we sat down with our design team to get the lowdown on our first ever capsule coat collection.
"Coats just felt like the next step for KITRI, we wanted to be able to offer the customer a complete wardrobe for autumn/winter, but with the same approach that we have to the main collection."
Charlie, Design Team
The mood for our autumn/winter collections has a distinct '70s feel, which we've brought into our coats collection through playful faux furs, retro design details and buttery soft faux leather.
The perfect coat can make you feel fashionably invincible and is a true investment piece. We wanted ours to be timeless and versatile (and dare we say it, practical!), but also feel modern and fresh. So, we took classic silhouettes and gave them a KITRI twist through playful fabrications and detachable trims.
To design our coats, we deconstructed classic shapes and silhouettes, cutting up and reconstructing samples, then adding playful design elements once we'd achieved our desired fit.
From sourcing the softest faux leather, to adding detachable faux fur cuffs, we are big on finishing touches and believe that the devil really is in the detail.
“There’s endless opportunity for layering. You can really switch up your entire look by adding a fabulous coat and that's a statement in itself.”
Haeni Kim, Founder & Creative Director
