Our Responsibility

We are committed to joining the conversation around sustainability within fashion. We’d love to share our current (and evolving) story around what we’re doing to remain responsible for our planet.

To put it simply and honestly, we are a fashion brand, but we're aiming to make a difference wherever we can. There’s no green-washing here – we respect our customers way too much for that. As a small-but-mighty business, we are totally committed to the journey of reducing our environmental impact in all areas of KITRI.

We’re conscious. We care. And we're getting there.


Our Fabrication

2020 has seen us introduce recycled fabrics into our collections, with the aim to eliminate the use of virgin polyester by the end of the year. We pledge to only use recycled manmade fibres or more sustainable fabrics such as viscose by 2021. We've also introduced LENZING™ and ECOVERO™ into our collection as of Spring 2020. Our in-house design team remains hard-working when it comes to sourcing the most sustainable fabrics.

We’re not perfect, but we’re getting there.


Our Packaging

All KITRI orders are wrapped in environmentally friendly paper bags intended to be reused, recycled and composted. The wood source for the paper bags are sustainable and complies to EU guide lines while the ink is a non-toxic water based solution.

Our team is currently working behind the scenes to source legitimately-less impactful options for our poly bags, that will keep our product protected, meet distribution requirements but will be biodegradable and/or widely recyclable. Watch this space.



We don't agree with waste. We produce our collections in limited-runs and only restock styles in super-high demand to avoid any excess. We also use a specialist waste service to recycle all of our packaging waste.


Working with New Life

Items we're unable to sell for any reason are donated to New Life charity, who provide vital equipment to disabled children and adults. They have also invested in reprocessing equipment that can recycle any damaged garment into cloth to re-sell.

We're so inspired working with and supporting New Life in this way, assuring that everything we lovingly make is reused as part of a recycling system.


Factories & Social impact

We not only care about the planet but the people that work with KITRI. We're a member of Sedex, a not-for-profit membership organisation for businesses committed to the continuous improvement of ethical performance within their supply chains.