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Hi there! We're KITRI.

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Hi there! We’re KITRI, an independent fashion brand by a small team of creatives in London.


Founded in 2017 by Haeni Kim, KITRI was borne from the frustration of not being able to find hard-working, well-made hero pieces that didn’t break the bank. A digitally focused direct-to-consumer brand, we produce all our styles in strictly limited quantities offering a fresh fashion collection every month without overproducing and contributing to waste. Plus, our limited quantities ensure you won’t bump into the same outfit on the street. Win, win! 


Just like our Don Quixote-inspired namesake, KITRI represents smart, fun and creative spirit through our lively prints, strong silhouettes and playful use of colour, all designed in-house. Our mission is to make you look good and feel happy with our collection of power pieces to wear now and – most importantly – love forever.