KITRI Spotlight: Remy Eve Farrell

#KITRIspotlight

We caught up with the incredible Remy Eve Farrell, celebrated fashion editor and trend expert, to chat about her impressive journey through the fashion industry. Remy shared insights from her career, from her early days in retail to working with global icons, her approach to curating timeless style, and the fashion essentials she swears by for women leading busy, creative lives.

As anyone who has worked in retail knows, it can be one of the most testing ways to cut your teeth! I wanted to start working in fashion by any means necessary, and sales was the best way to learn not only about the fashion business from the inside out, but also how it made people feel. I used the shopfloor and dressing rooms like mini personal shopping experiences and really got talking to customers, you'd be asked everything from styling advice to getting feedback on what did and didn't work, and ultimately that kind of information is invaluable. I'd already done a journalism degree and knew I wanted to use it, so moved to London to start interning in magazines and built up my editorial experience in writing and shooting by taking on just about every position offered and making contacts from there. The industry really is so small and good word of mouth helped me lead me to stints in ecommerce, assisting celebrity stylists, and eventually back around to writing, and getting my job at Who What Wear is the best of both worlds. I get to see shows, interview great talent and style shoots, but the best part is understanding how and why our readers shop the way that they do and how they want to be inspired so we can bring them the content that we know will resonate with them the most.

Working behind the scenes on the design side of fashion teaches you how to work a few steps ahead in order to set the trends rather than follow. It's always good to do your research with the long term in mind and to think about what will still look good and be relevant in a few years time rather than what simply works right now. It encourages a more sustainable approach to shopping that's changed the way I think about my own wardrobe too, quality is always better than quantity and rather than rushing to buy buzzy pieces, I prefer to recommend investing in the things you’d be equally happy to wear in three seasons' to 10 years time.

I’ve been so lucky to work with some of the talent I have, and 7 year old me would be so excited to know I'd be two spice girls down let alone one! But i think the shoots that stand out for me are always the ones that had the most fun concepts and most collaborative teams. Gigi Hadid making Yorkshire puddings for British Vogue is one for the sheer random factor, but I've also been super fortunate to travel with work and shooting in the atlas mountains at sunrise was an experience I'll never forget. Equally you can have just as much fun in an East London studio with Andi and Miquita Oliver, so it's really all about the vibe of the team and actually enjoying what we do. It’s fashion—it should be fun! 

Say yes to every opportunity, even if it doesn’t pan out you’ll learn something along the way, and it’s always smart to add as many strings to your bow as possible. Look for and support new talent, today’s intern could be tomorrow’s Lee McQueen or Phoebe Philo, and your points of reference should be varied and diverse. Everyone deserves a seat at the table and if you’re in a position to amplify unsung voices, take it. And, enjoy what you do! If you do you’ll naturally seek out new ways to push things forward and that's how things ultimately evolve for the better.

Your work has spanned so many different areas, do you have a favourite project that you have worked on?
There are a lot of shoots I look back at and still love, equally whenever I see my name in print I’m excited, but I think I’ve most enjoyed interviewing. Whether it was a quick fire Q&As for Grazia or Who What Wear’s longer read features like Best Wardrobes in Britain, it’s always fascinating as a journalist to get deeper insight into how people in the public eye think, feel (and personally for me,) shop.

Your wedding was stunning! How did you approach styling your bridal looks, and were there any specific fashion icons or themes that inspired you?
I think most people would assume that putting together bridal looks would have taken me forever as a fashion editor but if anything it was the complete opposite! I couldn't have been a more laid back bride, and as soon as I saw my dress on the Halfpenny instagram I knew it was the one, and didn't want the distraction (or stress) of trying on 1000 styles when my heart was sold. It was simple but classic, and the square neckline felt like a nod to the tudor location so made perfect sense. It was the same for my shoes too and "saying i do in Choo" is iconic for a reason, and getting to wear my dream Jimmy Choo heels felt like a princess moment. I had a little more fun with the party dress for the reception and rented a satin halterneck with cut outs that felt very Halston/studio 54, and reminded me of some of my favourite party icons Bianca Jagger and Cher. I’d highly recommend going for something you don’t mind sweating out on the dancefloor!

In your KITRI edit, you selected the Beatrix Red Vinyl Jacket from our latest Resort 25 collection. What drew you to that piece, and how would you style it
I can’t help it, I’m a magpie, and I think my collection of vinyl jackets and patent boots far surpasses what might be considered normal, but a glossy, statement piece like this can be worn with even the most basic outfit underneath and still look polished thanks to the gloss factor. Did I also mention my favourite colour is red? You can wear it with everything from party dresses to a white tee, but given how the temperature has dropped, I’d be declined to say a grey knit, jeans and ankle boots would be my go-to for now.

If you were styling a head-to-toe KITRI look for a day out in the city that transitioned to a night out on the town, what pieces would you choose?
I can’t be the only one that’s still a little bit mini skirt obsessed, and I find the age old pairing of a short skirt and a pair of tall boots dressy enough for day and night, all it needs is a longline coat to help with the chill. Predictably I have my eye on the Valeria faux croc trench, and teaming that with a 90’s-esque baby knit and the Marla mini would be cute with a burgundy or cream knee high boot. 

KITRI’s latest collection is designed for women who lead busy, creative lives. What essentials would you recommend for someone wanting to keep their style polished yet practical?
Start with the staples we’d consider the good foundations of a capsule wardrobe: e.g a great coat, a sensible knit, a pair of jeans, a smart shirt etc and then inject moments of fun in-between so you can mix and match. You can dress up a white tee with bold bottoms or make a printed dress feel work appropriate with a boxy blazer– It’s the easiest way to get the best of both worlds, and you’ll never be stuck looking for pieces that you actually need. 



Thank you so much for joining us Remy 🖤